Spotify Technology shared some exciting news on Friday! According to the Spotify newsroom, they made a fresh agreement with comedian and podcaster Joe Rogan that will last for several years. The goal is to benefit from his show’s immense popularity and boost their money from advertisements. The fresh Joe Rogan Spotify deal will let the well-liked ‘The Joe Rogan Experience’ podcast be shared on YouTube, Amazon, and Apple. This differs from the old agreement, which only had the show on the music streaming service. This means more exciting episodes and engaging conversations coming your way!
The podcast, ‘The Joe Rogan Experience,’ has become a cultural phenomenon, drawing millions of listeners worldwide. Joe Rogan, a stand-up comedian, American UFC color commentator, and seasoned interviewer, brings a unique blend of humor, curiosity, and authenticity to each episode. The show features in-depth conversations with guests, including celebrities, scientists, authors, and everyday people with extraordinary stories. With its relaxed and conversational format, ‘The Joe Rogan Experience’ provides an immersive and entertaining experience for listeners of all backgrounds.
The new Joe Rogan Spotify deal, which has set the industry abuzz, signifies a continued partnership between the famous podcaster and Spotify, bringing exclusive content to the platform. With this new agreement, listeners can expect even more of the thought-provoking discussions and entertaining moments that have made the show a hit.
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The New Joe Rogan Spotify Deal Confirmed As A Multi-Year Partnership With Spotify
In a significant change, Spotify has signed a new deal for ‘The Joe Rogan Experience‘ podcast. The deal is said to be worth a massive $250 million and is not exclusive to Spotify anymore. This means the podcast will be available on other audio platforms, too. Spotify did not share the financial details, but as per The Wall Street Journal, it’s believed the Joe Rogan Spotify deal is valued at $250 million, including sharing revenue. Joe Rogan‘s previous deal reportedly was estimated to be between $100 million and $200 million.
Before this new Joe Rogan Spotify deal, the audio streaming company had an exclusive agreement in 2020 that locked in ‘The Joe Rogan Experience’ for over $200 million, keeping it at the top spot for three years. The American UFC color commentator’s podcast has been the most popular on the platform for the past three years.
During the Spotify interview with Joe Rogan, the audio streaming company revealed, “For more than three years, ‘The Joe Rogan Experience’ has consistently been the No. 1 podcast across the globe.”
As per the interview, the podcast started in 2009 and has over 2,000 episodes featuring guests like Elon Musk, Quentin Tarantino, Miley Cyrus, Peter Attia, David Goggins, Dave Chappelle, and more. He often brings in controversial guests on his show. This has led to criticism, including a boycott of Spotify by some music artists like Neil Young and Joni Mitchell in early 2022 due to anti-vaccine episodes on the show.
With this new Joe Rogan Spotify deal, Spotify aims to increase ad revenue on its platform by using its podcast advertising marketplace, the Spotify Audience Network.
More Details Of Joe Rogan Spotify Deal; His Podcast Expands Beyond Spotify Exclusivity, Opening Up To A Wider Audience
Famous American podcaster Joe Rogan’s podcast ‘The Joe Rogan Experience’ will still be on Spotify and will be on more places soon, like Apple Podcasts, Amazon Music, and YouTube. Spotify changed its plan in 2023 to share the show more widely instead of keeping it only on its platform. The Wall Street Journal was the first to tell about Spotify renewing its deal with Rogan.
Spotify says they’ll work closely with the 56-year-old podcaster to get more people to listen to the show on different platforms. In this new Joe Rogan Spotify deal, the audio streaming company will take care of putting the show out and selling ads. Rogan will get a guaranteed minimum payment from Spotify, and he’ll also get a share of the money from ads.
This new deal with Rogan happened after Spotify decided to share another famous podcast, “Call Her Daddy,” with more people. Before, it was only on Spotify. According to Spotify, “Call Her Daddy” is their platform’s most popular podcast for female listeners.
Source: Spotify, The Wall Street Journal
